100% texas grains. 100% texas distilled…even our vodka.
Ever make pasta from scratch?
It’s a pain, but it tastes so much better than mass-produced, dehydrated, repackaged pasta. In the same way, there is flavor and freshness in a spirit as simple as vodka if you dare to take the time to make it from scratch. ‘All vodka tastes the same’ when it all comes from the same mass production facility.
When we embarked down the path of distilling professionally there is a glaring fork in the road when deciding how our spirits will make it to your hands. We could take the conventional approach and procure already-made vodka from mass-production facilities, or we could do it the hard way – make it from scratch with grains from Texas family farms.
Like other industries, agriculture and ‘big liquor’ have centralized into a select few large companies that provide over 80% of the products available in retail, regardless of the brand advertised on the label. While this model keeps costs low, it leaves a majority of farmers – our neighbors – producing for niche markets like hog feed on very slim margins.
Consider the traditions and recipes that have been handed down through generations in your family. In the same way, Texas farmers have grown grains for generations on family farms, but today struggle to compete with ‘big ag’. The market dynamics leave a looming question over the future of these farms – will they be able to pass it down to future generations?
This is where we fit in.
We avoid the large, centralized, highly industrial farming enterprises and make it a priority to celebrate the work that Texas farmers put into their craft. Every bottle of Fox & Seeker spirits starts with grain exclusively sourced from Texas farmers. As such, our spirits reflect the nature of the season. While we have strict quality standards for incoming grain, each harvest is different, meaning we’re able to highlight the previous season’s climate every time you pour a glass. Every field has a flavor – it’s our goal to showcase it for you.
Rarely do you see tradition and innovation collaborate. Much like the interdependent constraints of balancing quality and cost, there is typically a tradeoff of one for the other. At Fox & Seeker, the Fox represents tradition; the Seeker represents innovation. We dare to embark down a path that embraces both, extracting the best of each, and gently weaving them into world-class spirits. You won’t find your great grandpa’s mash bill at Fox & Seeker, but you will find his mindset, his inspiration, and his unending drive to bring value to his family and friends. In this ethos, we dive deeper than anyone else to understand our raw materials, our customers, our equipment, and our own passion. We develop spirits that reflect our passion to you, in hopes you may be inspired to celebrate tradition as a Seeker, yourself.
We dive deeper so you don’t have to. Be a Seeker!
The core of any spirit is its raw material. The grains, botanicals, yeast, and water all impart important characteristics on flavor and balance. Texas-grown grains lay the foundation of our flavor, anchoring our spirits to the fields from which they were born.
A disruptor and change agent. Always forward-thinking and never settling for what the masses say it should be. Transcendent of industry or product, innovation is a mindset that aims for improvement at a minimum, but perfection in its purest form.
Jokes aside, we believe that Fox & Seeker’s approach benefits from a wide range of views, backgrounds and experiences. Each member of the team brings something unique to the table and we’re proud of what we’re building together. We hope this diversity comes through in the quality of our products. We’re backed by a small group of investors who share every bit of our passion.
FOUNDER - FLAVOR CREATOR
Sean found his way to Houston in 2011 and quickly made it home. He met the lovely Michelle here and has grown to love Houston. He says he’s a people person so we put him in charge of growth, development and locating errant staplers. The jury’s still out.
FOUNDER - NUMBER CRUNCHER
Born and raised in Louisiana, Michelle’s called Houston home since 2012. She’s quite adept at understanding global supply chains, so she makes sure we have everything we need to outgrow our britches. She seems fond of Sean so she might have questionable judgment.
PARTNER - COMPUTER NERD
Shaun was never short of providing business advice and ‘help.’ The team found that generally quite annoying so figured bringing him onboard and busying him with all the computer stuff would keep the peace.
Dev & Collaboration - Your new best friend
Stephen isn’t exactly the most serious guy in the room (even when he’s the only person in the room). Conversations with Stephen can evolve from joking around to incredibly sincere in the blink of an eye and back to a snarky comment in seconds.